A visual identity system to promote training courses for architects.
The training department of OASRN (Architects association, northern regional section) offers many courses during the year. They approached us to design an identity system that would ensure their print and online communication strategy.
The main challenge was to project a flexible system that would not be dependent upon the unpredictability of the amount of information to work with in each course, and that would easily be applied by them during the year, without loosing it's excitement.