MAM '18

The first edition of Maia Architecture Month (MAM) intended to expose and (re)visit the architecture of Maia’s city by exhibiting the work of the portuguese architect João Álvaro Rocha. The development of the event's graphic identity came at the invitation of Andreia Garcia, responsible for the concept, curatorship and production.

As the inaugural edition, the communication and dissemination of the expression ‘MAM’ was assumed as essential, a premise that led to the graphic exploration of its strong oral component. With the use of the acronym (MAM), there was an exercise in writing – the synthesis of a symmetrical expression and the search for a composition with three different gestures/behaviours.