The main goal of this project was to create an audiovisual object showing the relationship between digital media and mankind. We were then asked to design its poster, packaging and website.

We tried to relate them by analysing techonological habits and so we captured an action in multiple spaces and with different perspectives. This was important to reinforce the logic of a fragmented and symbolic system, such as digital media, that can be read in different ways. We thought of a repetitive situation, that has no purpose of its own and just tries to capture the feeling that something is being built and simultaneously destroyed and rebuilt.